Social Lens Research

The Management Team:

Founding Partner/CEO: Julie Diaz-Asper is responsible for overall strategy and day-to-day operations. She has spent more than 20 years helping large organizations to innovate and pursue new market opportunities. As a strategy consultant at Booz Allen and Coopers & Lybrand, she focused on leveraging new technologies to create market opportunities for telecom and media companies. Later she worked with American Express on using the Internet to innovate how to reach, service, and engage its commercial card customer base. She worked with AARP on a financial literacy 2.0 site called LifeTuner that leverages community, interactive tools and social media to reach 20 and 30 year olds to help them better manage their finances. Her work for LifeTuner included managing a private community of target users to co-create the LifeTuner offering (from branding to features and functionality). She has managed a wide range of research projects including usability labs, online surveys, private community facilitation and focus groups. Julie’s community activities include serving as Chief Researcher for Latinos in Social Media (LATISM) and on the board of the Organization of American States Art Museum of the Americas.

Connect : @juliediazasper,

Managing Partner/Business Development Head: Rachel Lerman is responsible for new market development, growth strategies and partnerships. For more than 20 years, Rachel has helped large companies and global investors use research insights and networking to improve their operations. At the Corporate Executive Board in Europe and the U.S., she expanded research and best practice sharing networks of C-level executives in IT, R&D, Supply Chain, Sales, Marketing and Communications from across industries. She developed strategic relationships with senior leaders at companies like Ford, Exxon-Mobil, Merck, IKEA, Procter & Gamble, Bank of America, L’Oreal, Nokia and Lego.  In addition to client-facing roles, internally at CEB she worked on successful projects using customer and employee surveys and qualitative feedback to improve client retention and enhance products and service delivery. Before CEB, she provided institutional investors with research on corporate governance, socially responsible investing, and shareholder rights in Europe and Asia.  Rachel is an active advocate for education and serves as a volunteer, board member and advisor to several non-profits including Great Schools and For Love of the Children.


Managing Partner/Chief innovation Officer: Jennifer Lubrani is responsible for creating new digital and mobile experiences to better reach and engage consumer targets for research projects. She has deep expertise in engaging niche communities via social media, online content and mobile marketing campaigns. She has helped a wide range of organizations including Ogilvy, CDC, Choice Hotels, eTrade and the Red Cross with influencer outreach, social media campaign development, research, mobile marketing, search engine optimization, online content partnerships, online ad placements email marketing and online monitoring. In addition to digital media expertise, skills include extensive experience in media relations, public relations, communication strategy and message and materials development (particularly in outreach to underserved communities). Jennifer serves as the LATISM DC director and on the board of the OAS Art Museum of the Americas.


Managing Partner/Chief Operating Officer:  Laura de Oña is responsible for all administrative and legal issues as well as the financial direction of the company. She brings more than 15 years of corporate experience in legal, tax, and finance.  She was the Director of Taxes and Legal Counsel at Phelps Dodge International overseeing Sarbanes-Oxley tax and legal compliance for the corporation, which had manufacturing operations in Latin America, Africa, and Asia.  Prior to joining Phelps Dodge Laura worked as International Tax Counsel for Tyco International and MCI Communications.  She has extensive experience with acquisitions, operations and due diligence.  Laura loves to cook and share recipes on her Spanish language video channel Sol y Pimienta which has over 120K views. Laura’s community activities include being on the board of the Parents Association as well as chairing various committees including the auction at her children’s schools.