LENS IN THE NEWS: RECENT PRESS MENTIONS
Social Lens Research is selected as a semi-finalist for the Amazon Small Business Grant
The Importance of Voice-First Experiences for Multicultural Moms, a Study by Social Lens Research
Privacy, Accuracy Hinder Voice Commands
Millennial Shoppers Still Aren’t Mobile
35pc of millennials buy on mobile as mcommerce adoption rises: report
2015 Hispanic Social Marketing Update II: YouTube and Instagram
New insights on how mobile marketing can engage Hispanic movie-goers
Mobile ticketing opportunity untapped for Hispanics: report
Not Just Games: Using The MocoSpace Mobile Game Platform For Hispanic Research
RECENT PUBLIC STUDIES
Voice Driven Experiences Study | Don’t wait to start building a voice first strategy
Our most recent study, Voice Commands: Current State October 2018, highlights a growing use of voice commands today and the potential for exponential growth. Easier to use, higher quality voice experiences are essential to capturing market share, especially for...
Faced with budget constraints, multicultural audiences turn to mobile phones for better health
Public health marketers trying to reach multicultural audiences need to take a mobile-first approach. Multicultural audiences tend to have larger out-of-pocket health expenses, delay seeking help from medical professionals and are more apt to look to mobile devices to...
Campaigns Miss Out With Multicultural Mobile Gamers
60% of multicultural gamers have had no recent contact from a campaign As 2016 heats up, mobile gamers are following the election and engaging with candidates via social media, despite being largely ignored by campaigns. That’s a top finding in a MocoSpace Community...
New Study: Mobile Commerce Adoption Trends among Millennials
A new Social Lens Research study conducted in partnership with MocoSpace, a top gaming community, highlights that marketers who offer deals, contests, localized content and optimized mobile experiences have the opportunity to better reach and generate mobile commerce...
Mobile Marketing Study Shows Why the Entertainment Industry Should Target Hispanic Millennials this Holiday Season
Over 50% of respondents plan to purchase entertainment gifts this holiday season. Social Lens Research and MocoSpace teamed-up to conduct a community check-in to better understand the entertainment consumption habits of the MocoSpace community. The study included over...
New Study: Hispanic Business Growth and the Mobile Future (Infographic)
Social Lens Research conducted an in-depth study for Mobile Future to understand whether high mobile adoption among Hispanics translates into increased usage for business. The focus of the Hispanic Business Growth and the Mobile Future study quantified for the first...
Looking Good with Mobile: Trends in the Beauty Purchasing Habits of African American Women
Today, Social lens Research in partnership with MocoSpace and Identity launched a new study on the mobile beauty habits of African American Women. The study found that 73% of African American Women versus 64% of the total population surveyed use mobile to research...
Calling all Hispanic Business Owners! Tell Us About Your Mobile Usage
Social Lens Research announces the launch of participant recruitment for The Impact of Mobile Technology on Hispanic Businesses Study. The study is being conducted for Mobile Future, in partnership with the US Hispanic Chamber of Commerce (USHCC) and Latinos in Tech...
Mobile Marketing Tips for Reaching Hispanic Movie Goers (Infographic)
Our new report, Hispanics Go to the Movies: Starring Mobile and Social, conducted via MocoSpace, a mobile game platform, with strategy guidance from Lopez Negrete Communications, Inc., offers statistics and insights about Hispanics’ movie-going attendance and purchase...
Recap Post: Multivitamins and Latinos: Heavy Usage with Minimal Doctor Supervision
Social Lens Research recently assisted Consumer Reports en Español and LATISM in a research study about the usage of multivitamins in the Latino community. The findings revealed that Latinos frequently use vitamins and supplements often at the suggestion of a health...