A different lens on the people you need to understand.

We create engaging research experiences that help people share more, reflect more deeply, and show us what matters in their everyday lives.

From interactive activities and video diaries to long-term research communities, we go beyond traditional interviews and focus groups to uncover insights you can use.

Explore our approach Explore the Social Lens Library

A man cycling along a city street — Everyday moments: **How I get to work**

A different kind of question

Take us through your day. What parts of your routine work well, and what would you change?

Example video diary prompt

10+

years of research

500+

Social Lens Library participants

20,000+

Firsthand videos

A decade of listening.
New ways to understand.

Our experience

User-centered research design

Research should feel like a conversation, not a questionnaire.

We use video diaries, guided reflections, and interactive activities to understand how people spend their days, make decisions, and respond to change.

Illustrative research activity

Video diary

Take us through a normal day.

Record a few short videos. Show us how you start your morning, get to work, spend your free time, and get ready for bed.

Illustrative photo of a person riding a bicycle to work in the city

Research questionHow does the way you get to work affect the rest of your day?

These clips are made by AI. They are not videos of real participants.

People use their phones to show us their daily life, the places around them, and what they go through as it happens.

Who we reach and how

Community connections. Better understanding.

We reach people through community partnerships and trusted local networks. Our goal is to make research useful and interactive for participants, with activities that help them reflect, explore, and observe their everyday lives while giving teams a deeper understanding of their experiences.

Several generations of a family sharing a meal together around a long table.

Multicultural and Multigenerational Communities

Community partnerships and outreach expertise with Black, Latino, Asian American, immigrant, LGBTQ+, and rural communities across generations.

A young woman in a wheelchair reading an open book.

People with Disabilities and Ongoing Health Needs

Accessible research experiences that help people show where products, services, and technology fall short, and contribute to better designs.

A mother sitting at a kitchen table with two young children during a meal.

Lower-Income and Under-Resourced Communities

Trusted community connections, shopping walk-alongs, and everyday activities that reveal how cost, access, and available support shape decisions.

A business owner looking thoughtfully at an open laptop on a desk.

Small Business Owners

A track record of engaging owners through interactive tools and AI-powered reflections that help them plan and track business growth. Program teams see where owners are progressing, getting stuck, and need support.

A caregiver with her arm around an older woman in a bright kitchen.

Local Patients and Caregivers

Community navigators and neighborhood outreach that connect hospital and care teams with firsthand accounts of seeking care, finding support, and building trust.

Four young adults laughing together on a couch while playing a video game.

Gaming Communities

Hands-on testing that puts new technology in players’ hands, helping teams understand what draws them in, holds their attention, and improves play.

Illustrative images, not actual study participants.