Social Lens Research has a small, highly experienced team that works closely with organizations to build engaging and interactive experiences for deeper insights. We use a mix of traditional and social research techniques to help you to reach, engage and better understand your consumers and/or employees.

The Lens team has a proven track record of using a mix of research methodologies to gain deeper insights (social exercises, in-the-moment mobile experiences, co-creation communities, competitive benchmarking, mystery shopping, collage making). Some of the organizations we have worked with include Google, Disney, Univision, American Express, Cabot Cheese, AARP, Mobile Future, CX Act, LATISM, Consumer Reports, MocoSpace and Immersive Youth Marketing.


Founding Partner/CEO: Julie Diaz-Asper is responsible for overall strategy and day-to-day operations.  Julie Diaz-Asper has over two decades of experience helping organizations to understand consumer needs, innovate and pursue new market opportunities. She has worked with a wide range of organizations including American Express, AARP, Google, Univision, Consumer Reports en Español, Cabot Cheese, Mobile Future, and CX Act.  Julie is a recognized expert on social media, mobile trends, and multicultural marketing. She has guest blogged and published research in eMarketer, Mobile Commerce Daily, Greenbook blog, Portada, Direct Marketing News, Quirk’s Market Research News, Hispanic Trending and other media outlets. She has spoken at major conferences including LATISM, SXSW, NCLR, Hispanicize, Digital Hollywood and the Insights Innovation Exchange. She heads-up the Latino Advisory Committee for Milagros para Niños at Children’s National Health System and serves as Chief Researcher for Latinos in Technology Innovation and Social Media #LATISM. Contact:

Managing Partner/Government & Politics Media Director: Tom Young overseas all political, policy and advocacy research projects. He has over two decades of Washington D.C. media experience with such companies as MSNBC, CNN and N24 German Cable News. As a producer, he has covered Capitol Hill, the White House, Supreme Court and national party political conventions, involving both long-term coverage planning and breaking news. He worked as a morning news Editorial Producer for WTTG TV and as Bureau Chief for Chronicle Broadcasting. He brings a deep knowledge of politics and its interaction with media, how issues are promoted and play out on the Hill and in media, and the players who bring this about. He is producer/director of an independent documentary, “The Man Who Lost China: Owen Lattimore, McCarthy’s First Target” which is nearing completion. Contact:

Managing Partner/Business Development Head: Rachel Lerman is responsible for new market development, growth strategies and partnerships. For more than 20 years, Rachel has helped large companies and global investors use research insights and networking to improve their operations. At the Corporate Executive Board in Europe and the U.S., she expanded research and best practice sharing networks of C-level executives in IT, R&D, Supply Chain, Sales, Marketing and Communications from across industries. She developed strategic relationships with senior leaders at companies like Ford, Exxon-Mobil, Merck, IKEA, Procter & Gamble, Bank of America, L’Oreal, Nokia and Lego. In addition to client-facing roles, internally at CEB she worked on successful projects using customer and employee surveys and qualitative feedback to improve client retention and enhance products and service delivery. Before CEB, she provided institutional investors with research on corporate governance, socially responsible investing, and shareholder rights in Europe and Asia. Rachel is an active advocate for education and serves as a volunteer, board member and advisor to several non-profits including Great Schools and For Love of the Children. Contact:

Managing Partner/Chief Operating Officer: Laura de Oña is responsible for all administrative and legal issues as well as the financial direction of the company. She brings more than 15 years of corporate experience in legal, tax, and finance. She was the Director of Taxes and Legal Counsel at Phelps Dodge International overseeing Sarbanes-Oxley tax and legal compliance for the corporation, which had manufacturing operations in Latin America, Africa, and Asia. Prior to joining Phelps Dodge Laura worked as International Tax Counsel for Tyco International and MCI Communications. She has extensive experience with acquisitions, operations, and due diligence. Laura loves to cook and share recipes on her Spanish language video channel Sol y Pimienta which has over 120K views. Laura’s community activities include being on the board of the Parents Association as well as chairing various committees including the auction at her children’s schools. Contact:

Head of Community Management and Recruitment: Denisse Icaza is responsible for crafting strategies and partnerships to target and engage traditionally hard to reach communities. From Latina moms to urban youth, she has experience in crafting offline, social and mobile campaigns to reach quality participants. She has a great track record of developing high-performing niche media partnerships, influencer outreach programs, email campaigns and community-based initiatives. She is the founder and editor of the award-winning blog, one of the pioneers of its kind that offers Spanish-speaking moms new ways to save time and money while not having to sacrifice quality and their favorite brand names. She has managed the Univision Tarjeta account for Social Lens for over 2 years. She has also worked with Huggies, Fisher-Price, Neutrogena, Johnson’s Baby, General Mills, CVS/pharmacy, Boost Mobile, and Kraft. Contact:










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