Consumers Expect Value and Personalization From Discounts

Today’s consumers have evolved to see discounts as both a pricing strategy and a relationship builder, expecting genuine value and personalized offers. With customers becoming increasingly savvy about...

Social Lens Research on Pondering from the Perch Podcast: Bridging Research Gaps with AI and Ethnography

Our team recently joined Pondering from the Perch to discuss the evolving landscape of consumer research and how innovative methods are reshaping our understanding of diverse audiences. The...

From Inspiration to Action: How Guided Digital Pathways Drive Purchase Decisions

The most successful e-commerce experiences go beyond displaying products – they craft an intentional journey from inspiration to purchase. Our research, examining the online shopping habits of 300...

The Joy Economy: Why Consumers Are Trading Basics for Big-Ticket Purchases in 2025

Despite their plans to cut back, consumers aren’t tightening their belts – they’re strategically reallocating their spending. McKinsey’s latest ConsumerWise Research reveals a fascinating trend: while people say...

The Hidden Psychology of Holiday Self-Gifting: What Video Ethnography Reveals About Modern Shoppers

Strategic self-gifting emerges as one of the top holiday shopping trends this season. The stresses of 2024 are leading to a bit of #selflove that includes #selfgifting. Our...

Holiday Shopping Trend: Visual Search Drives Purchases

Holiday shopping is in full swing, with Black Friday, Small Business Saturday, and Cyber Monday just days away.  As consumers gear up for the biggest retail events of...

Research Lessons from an Aging Population

Martha Stewart broke the internet when Sports Illustrated unveiled its swimsuit issue featuring the 81-year-old cover girl. Clearly, today’s seniors are not your grandparents’ grandparents. Seniors like Martha...