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Home » The Lens Blog
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Sep 3, 2025
Lens Stories
Julie Diaz-Asper

Beyond the Recipe: How Food Becomes the Language of Modern Connection

Aug 11, 2025
The Lens Blog
Polina Kapchits

Thrifting in Today’s Economy: Unpacking Consumer Motivators

Jun 3, 2025
The Lens Blog
Natasha Stevens

Reimagining Consumer Insights: When Ethnography Meets AI

Mar 19, 2025
The Lens Blog
Chiara Albanese

Seeing is Believing: How Video Ethnography Reveals the Home Comfort Paradox

The Modern Connection Dilemma A curious contradiction is emerging in how consumers live, socialize, and find fulfillment. Our latest research reveals that while people consistently report their most...
Mar 5, 2025
The Lens Blog
Julie Diaz-Asper

Digital Accessibility: How People with Disabilities Use Technology

In today’s digital-first world, technology serves as both a gateway and barrier for people with disabilities. Our recent Lens Library research reveals powerful insights into how individuals navigate...
Feb 14, 2025
The Lens Blog
Natasha Stevens

Consumers Expect Value and Personalization From Discounts

Today’s consumers have evolved to see discounts as both a pricing strategy and a relationship builder, expecting genuine value and personalized offers. With customers becoming increasingly savvy about...
Feb 12, 2025
The Lens Blog
Julie Diaz-Asper

Social Lens Research on Pondering from the Perch Podcast: Bridging Research Gaps with AI and Ethnography

Our team recently joined Pondering from the Perch to discuss the evolving landscape of consumer research and how innovative methods are reshaping our understanding of diverse audiences. The...
Feb 4, 2025
Research
Julie Diaz-Asper

From Inspiration to Action: How Guided Digital Pathways Drive Purchase Decisions

The most successful e-commerce experiences go beyond displaying products – they craft an intentional journey from inspiration to purchase. Our research, examining the online shopping habits of 300...
Jan 22, 2025
The Lens Blog
Julie Diaz-Asper

The Joy Economy: Why Consumers Are Trading Basics for Big-Ticket Purchases in 2025

Despite their plans to cut back, consumers aren’t tightening their belts – they’re strategically reallocating their spending. McKinsey’s latest ConsumerWise Research reveals a fascinating trend: while people say...
Dec 13, 2024
The Lens Blog
Natasha Stevens

The Hidden Psychology of Holiday Self-Gifting: What Video Ethnography Reveals About Modern Shoppers

Strategic self-gifting emerges as one of the top holiday shopping trends this season. The stresses of 2024 are leading to a bit of #selflove that includes #selfgifting. Our...
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Recent Posts

  • image of diverse people eating or cooking

    Beyond the Recipe: How Food Becomes the Language of Modern Connection

    Lens Stories
  • Thrifting in Today’s Economy: Unpacking Consumer Motivators

    The Lens Blog
  • Reimagining Consumer Insights: When Ethnography Meets AI

    The Lens Blog
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