by Chelsea Sanchez | Nov 26, 2018 | The Lens Blog
Advances in artificial intelligence and machine learning are changing the way consumers find what they need. User interfaces such as voice-first search are essential ways for small businesses to connect with their customer base. Users are more and more frequently...
by Crystal Collier | Oct 30, 2018 | The Lens Blog
As technology continues to power the Age of the Customer, advances in artificial intelligence and machine learning are changing the way we do business. Conversational user interfaces are becoming widely adopted; voice-first customer service is a great way companies...
by Julie | Oct 15, 2018 | Research, Smart Assistants, The Lens Blog, Voice commands
Our most recent study, Voice Commands: Current State October 2018, highlights a growing use of voice commands today and the potential for exponential growth. Easier to use, higher quality voice experiences are essential to capturing market share, especially for...
by Julie | Aug 6, 2018 | Smart Assistants, The Lens Blog
Here are a few stats all marketers should know about voice assistants as they evaluate how and when to include voice first tactics in their marketing strategy. Usage of voice assistant is widespread, with nearly 50% of Americans using voice assistants via smartphones,...
by Julie | Jan 30, 2017 | Research, Social Research, The Lens Blog
Public health marketers trying to reach multicultural audiences need to take a mobile-first approach. Multicultural audiences tend to have larger out-of-pocket health expenses, delay seeking help from medical professionals and are more apt to look to mobile devices to...
by Tom Young | Jan 27, 2017 | Facebook Marketing, The Lens Blog
After abandoning reading for watching videos, viewers can barely be persuaded to stick around watch a video. In fact, average attention spans have sunk below those of a goldfish. What’s a marketer to do? Data is showing that videos designed for no sound can help. 85%...
