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Home » The Lens Blog
Jun 3, 2025
The Lens Blog
Natasha Stevens

Reimagining Consumer Insights: When Ethnography Meets AI

Mar 19, 2025
The Lens Blog
Chiara Albanese

Seeing is Believing: How Video Ethnography Reveals the Home Comfort Paradox

Mar 5, 2025
The Lens Blog
Julie Diaz-Asper

Digital Accessibility: How People with Disabilities Use Technology

Feb 14, 2025
The Lens Blog
Natasha Stevens

Consumers Expect Value and Personalization From Discounts

Today’s consumers have evolved to see discounts as both a pricing strategy and a relationship builder, expecting genuine value and personalized offers. With customers becoming increasingly savvy about...
Feb 12, 2025
The Lens Blog
Julie Diaz-Asper

Social Lens Research on Pondering from the Perch Podcast: Bridging Research Gaps with AI and Ethnography

Our team recently joined Pondering from the Perch to discuss the evolving landscape of consumer research and how innovative methods are reshaping our understanding of diverse audiences. The...
Feb 4, 2025
Research
Julie Diaz-Asper

From Inspiration to Action: How Guided Digital Pathways Drive Purchase Decisions

The most successful e-commerce experiences go beyond displaying products – they craft an intentional journey from inspiration to purchase. Our research, examining the online shopping habits of 300...
Jan 22, 2025
The Lens Blog
Julie Diaz-Asper

The Joy Economy: Why Consumers Are Trading Basics for Big-Ticket Purchases in 2025

Despite their plans to cut back, consumers aren’t tightening their belts – they’re strategically reallocating their spending. McKinsey’s latest ConsumerWise Research reveals a fascinating trend: while people say...
Dec 13, 2024
The Lens Blog
Natasha Stevens

The Hidden Psychology of Holiday Self-Gifting: What Video Ethnography Reveals About Modern Shoppers

Strategic self-gifting emerges as one of the top holiday shopping trends this season. The stresses of 2024 are leading to a bit of #selflove that includes #selfgifting. Our...
Nov 21, 2024
The Lens Blog
Julie Diaz-Asper

Holiday Shopping Trend: Visual Search Drives Purchases

Holiday shopping is in full swing, with Black Friday, Small Business Saturday, and Cyber Monday just days away.  As consumers gear up for the biggest retail events of...
Jul 27, 2023
The Lens Blog
Lisa Groshong

Research Lessons from an Aging Population

Martha Stewart broke the internet when Sports Illustrated unveiled its swimsuit issue featuring the 81-year-old cover girl. Clearly, today’s seniors are not your grandparents’ grandparents. Seniors like Martha...
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Recent Posts

  • Reimagining Consumer Insights: When Ethnography Meets AI

    The Lens Blog
  • Seeing is Believing: How Video Ethnography Reveals the Home Comfort Paradox

    The Lens Blog
  • Digital Accessibility: How People with Disabilities Use Technology

    The Lens Blog
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