Social Lens Research on Pondering from the Perch Podcast: Bridging Research Gaps with AI and Ethnography

Our team recently joined Pondering from the Perch to discuss the evolving landscape of consumer research and how innovative methods are reshaping our understanding of diverse audiences. The conversation centered on a critical intersection: how traditional ethnographic research combined with cutting-edge technology is creating richer, more actionable insights.

During the discussion, we explored how ethnographic and video research builds foundational consumer understanding in ways that traditional methods often miss. The dialogue was particularly timely as we’re seeing a significant shift in how brands need to connect with increasingly diverse market segments. Our team shared insights on how video diaries and in-context research capture authentic moments and cultural nuances that traditional research alone can’t reveal.

A key focus of the conversation was the transformative role of Gen AI in modern research. We discussed how this technology isn’t replacing traditional methods but rather enhancing our ability to uncover deeper human insights and patterns across large volumes of qualitative data. This technological advancement is particularly exciting as it allows us to scale the rich, nuanced understanding that ethnographic research provides.

We were also excited to showcase Lens Library, our latest innovation in consumer research. This comprehensive platform houses over 350 consumer video diaries, effectively bridging the gap between quick insights and deep understanding. The library serves both as a standalone resource for rapid consumer understanding and as a foundation for more targeted research initiatives. By combining these rich video insights with AI-powered analysis, we’re helping brands make more informed, inclusive decisions faster than ever before.

Looking ahead, we discussed how this combination of ethnographic expertise, video insights, and AI technology is setting a new standard for inclusive market research. The ability to quickly access authentic consumer experiences while maintaining the depth of traditional ethnographic research is transforming how brands understand and connect with diverse audiences.

Want to hear the full conversation? Listen to the podcast here: https://podcast.littlebirdmarketing.com/how-market-insights-drives-competitive-advantage