REACH, ENGAGE, AND BETTER UNDERSTAND YOUR TARGET AUDIENCE.
Social Lens Research has a highly experienced team that works closely with organizations to build engaging and interactive experiences for deeper insights. We use a mix of traditional and social research techniques to help you to reach, engage and better understand your target audience.
Julie Diaz-Asper, Founding Partner
Julie has over two decades of experience helping organizations to understand consumer needs, innovate and pursue new market opportunities. She has worked with a wide range of organizations including Google, American Express, AARP, Electronic Arts, Univision, Consumer Reports, Cabot Cheese, Mobile Future, and Responsibility.org. Julie is a recognized expert on social media, mobile trends, multicultural marketing, and innovative market research techniques including co-creation labs, gamified interactive experiences and employee immersion programs. She has guest blogged and published research in eMarketer, Mobile Commerce Daily, Greenbook blog, Portada, Direct Marketing News, Quirk’s Market Research News, Hispanic Trending and other media outlets. She has spoken at major conferences including LATISM, SXSW, NCLR, Hispanicize, Digital Hollywood and the Insights Innovation Exchange.
Janet Larson, Lead Researcher & Strategy Consultant
Janet is a Harvard MBA with 20+ years experience helping Fortune 50 brands turn market research into business-winning strategy. Working with clients as diverse as Chanel, The RAND Corporation, and World Wildlife Fund, Janet is an innovator in the field of market research, pioneering a number of creative and unusual approaches to uncovering how people think, feel and behave. She has personally conducted thousands of focus groups and interviews, both with consumers and decision makers in business to business settings. She has also personally authored dozens of ground-breaking quantitative research studies to validate and expand findings on a broad national scale.
Chelsea Sanchez, Digital Research Manager
Chelsea is an experienced digital outreach specialist with a demonstrated history of working in the market research industry. She has worked with organizations such as Google and Electronic Arts. Chelsea is skilled in online research session coordination, platform set-up, facilitation, analysis and video editing. She leads the recruitment, scheduling, and management of research participants. She generates reports identifying key findings and working with graphics team on visuals. She is experienced in the setup and management of webinars and focus groups.
Denisse Icaza, Community and Recruitment Manager
Denisse has a track record of developing high-performing niche media partnerships, influencer outreach programs, email campaigns and community-based initiatives. From Latina moms to urban youth, she has experience in crafting offline, social and mobile campaigns to reach quality participants. She is the founder and editor of the award-winning blog AhorrosparaMama.com, one of the pioneers of its kind that offers Spanish-speaking moms new ways to save time and money while not having to sacrifice quality and their favorite brand names.