REACH, ENGAGE, AND BETTER UNDERSTAND YOUR TARGET AUDIENCE.
Social Lens Research has a highly experienced team that works closely with organizations to build engaging and interactive experiences for deeper insights. We use a mix of traditional and social research techniques to help you to reach, engage and better understand your target audience.
Julie Diaz-Asper, Founding Partner
Julie has over two decades of experience helping organizations to understand consumer needs, innovate and pursue new market opportunities. She has worked with a wide range of organizations including Google, American Express, AARP, Electronic Arts, Univision, Consumer Reports, Cabot Cheese, Mobile Future, and Responsibility.org. Julie is a recognized expert on social media, mobile trends, multicultural marketing, and market research methodologies including online focus groups, online communities, co-creation labs, gamified interactive experiences and employee immersion programs. She has guest blogged and published research in eMarketer, Mobile Commerce Daily, Greenbook blog, Portada, Direct Marketing News, Quirk’s Market Research News, Hispanic Trending and other media outlets. She has spoken at major conferences including LATISM, SXSW, NCLR, Hispanicize, Digital Hollywood and the Insights Innovation Exchange.
Denisse Icaza, Community and Recruitment Manager
Denisse has a track record of developing high-performing niche media partnerships, influencer outreach programs, email campaigns and community-based initiatives. From Latina moms to urban youth, she has experience in crafting offline, social and mobile campaigns to reach quality participants. She is the founder and editor of the award-winning blog AhorrosparaMama.com, one of the pioneers of its kind that offers Spanish-speaking moms new ways to save time and money while not having to sacrifice quality and their favorite brand names.