About

Social Lens Research is a digital insights agency that helps organizations better understand, reach, and serve their target audiences. Our approach to online research is lean, iterative, and collaborative. Our team leverages deep experience in product strategy, marketing outreach, social media, and customer experience design to offer actionable and high-value recommendations. Research findings are packaged to help teams easily digest and share key findings with stakeholders. 

 

THE TEAM

Julie Diaz-Asper

Julie Diaz-Asper

Founding Partner

Julie Diaz-Asper has over two decades of experience helping organizations to understand consumer needs, innovate, and pursue new market opportunities. She has worked with a wide range of organizations, including American Express, Google, Electronic Arts, Samsung, AARP, Univision, Share Our Strength, and Georgetown University Impact for Business Center. Julie has a proven track record with emerging technology adoption, small business enablement, marketing strategy development, competitive positioning, in-depth industry analysis, and digital channel optimization. Her in-depth research methodology experience includes online focus groups, mobile ethnographic studies, co-creation sessions, competitive benchmarking, customer journey testing, and employee ideation sessions.

Crystal Collier

Crystal Collier

Innovation and Technology Lead

Crystal Collier is a pioneer in employee engagement to enhance a company’s customer experience (CX). Her 20-year career has been devoted to transforming CX by improving the interaction between employees and customers at organizations.  Crystal has significant experience in creating Voice of the Customer programs to enhance CX and increase business growth, including collecting and listening to customer feedback, interpreting the resulting data, responding to improve the experience and monitoring results. She has a proven track record of driving innovation and scale through experimenting with emerging technology, including artificial intelligence (AI) virtual agents, telepresence robots, conversational AI, and biometrics.

Janet Larson

Janet Larson

Insights Lead

Janet Larson has 20+ years experience helping Fortune 50 brands turn market research into business-winning strategy. Working with clients as diverse as Chanel, The RAND Corporation, and World Wildlife Fund, Janet is an innovator in the field of market research, pioneering a number of creative and unusual approaches to uncovering how people think, feel and behave. She has personally conducted thousands of focus groups and interviews, both with consumers and decision makers in business to business settings. She has also personally authored dozens of ground-breaking quantitative research studies to validate and expand findings on a national scale. 

Alma Suarez

Alma Suarez

Communication Lead

Alma Suarez is an accomplished, creative, results-oriented strategic communication professional with more than 15 years of experience in public relations for government agencies and nonprofit organizations. Her areas of expertise include strategic planning, community outreach, and engagement, disaster communications, media relations, partnership development, web, cross-cultural and social marketing. She has worked with the Federal Emergency Management Agency, National Institute on Drug Abuse, AARP, Agency for Healthcare Research and Quality, and the Faith and Politics Institute where she had the opportunity to lead the public relations for their Congressional Civil Rights Pilgrimage to Alabama with Civil Rights icon Congressman John Lewis and walk across the Edmund Pettus Bridge in Selma with him one last time. Originally from Arizona, she holds a master’s degree from Georgetown University and a bachelor’s degree from Arizona State University and is fluent in Spanish.

Denisse Icaza

Denisse Icaza

Community Lead

Denisse Icaza has a track record of crafting strategies and partnerships to target and engage traditionally hard to reach communities. From Latina moms to urban youth, she has experience in crafting offline, social and mobile campaigns to reach quality participants. She is the founder and editor of the award-winning blog AhorrosparaMama.com, one of the pioneers of its kind that offers Spanish-speaking moms new ways to save time and money while not having to sacrifice quality and their favorite brand names. Her client work includes projects for Univision, Google, Electronic Arts, Responsibility.org, Cabot Cheese, Consumer Reports, Disney, and the CDC

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