Building a Metaverse Research Community | Considerations and Conclusions From Our Recent Teen Study

 

The metaverse has opened up a new world of interaction and communication, especially for teens. Nearly a third of US teens own a VR device, with 14% using it weekly, according to a recent survey by Piper Sandler.

Our community of 52 tech-savvy teens who use a VR headset at least once a week recently weighed in on ways to engage them in metaverse research, preferences for sharing thoughts, and desired incentives for participating. 

  • 100% of our participants would welcome research opportunities in the metaverse
  • 44% would be more comfortable using an avatar to share their thoughts
  • Teens’ top rewards for participating include:  
  1. Cash/Gift cards 
  2. Game/VR-related rewards 
  3. The experience/opportunity to share their opinion

Tags

0 Comments

Leave a comment

Leave a Reply

Your email address will not be published. Required fields are marked *

You may also Like

image of diverse people eating or cooking

Beyond the Recipe: How Food Becomes the Language of Modern Connection

Food has always been more than sustenance. It is identity, memory, and love served on a plate. Stories from our Social Lens Library highlight how diverse communities are...

Thrifting in Today’s Economy: Unpacking Consumer Motivators

From your grandmother’s thrift store to a glamorized sustainable shopping experience, secondhand shopping has transformed into a mainstream phenomenon. The global secondhand apparel market is on track to...

Reimagining Consumer Insights: When Ethnography Meets AI

At IIEX North America, our presentation with Riviter explored how combining ethnographic video research with AI-powered social visual analytics uncovers deeper insights about consumer behavior and decision-making. Bringing...