Building a Metaverse Research Community | Considerations and Conclusions From Our Recent Teen Study

 

The metaverse has opened up a new world of interaction and communication, especially for teens. Nearly a third of US teens own a VR device, with 14% using it weekly, according to a recent survey by Piper Sandler.

Our community of 52 tech-savvy teens who use a VR headset at least once a week recently weighed in on ways to engage them in metaverse research, preferences for sharing thoughts, and desired incentives for participating. 

  • 100% of our participants would welcome research opportunities in the metaverse
  • 44% would be more comfortable using an avatar to share their thoughts
  • Teens’ top rewards for participating include:  
  1. Cash/Gift cards 
  2. Game/VR-related rewards 
  3. The experience/opportunity to share their opinion

Tags

0 Comments

Leave a comment

Leave a Reply

Your email address will not be published. Required fields are marked *

You may also Like

From Inspiration to Action: How Guided Digital Pathways Drive Purchase Decisions

The most successful e-commerce experiences go beyond displaying products – they craft an intentional journey from inspiration to purchase. Our research, examining the online shopping habits of 300...

The Joy Economy: Why Consumers Are Trading Basics for Big-Ticket Purchases in 2025

Despite their plans to cut back, consumers aren’t tightening their belts – they’re strategically reallocating their spending. McKinsey’s latest ConsumerWise Research reveals a fascinating trend: while people say...

The Hidden Psychology of Holiday Self-Gifting: What Video Ethnography Reveals About Modern Shoppers

Strategic self-gifting emerges as one of the top holiday shopping trends this season. The stresses of 2024 are leading to a bit of #selflove that includes #selfgifting. Our...