Just like everyone else, teens want a VOICE, especially when it comes to the products or services that they use or need. Yet recruiting teens is hard and engaging them is even harder. One of the biggest challenges around teen marketing research is navigating both the teen and their parents’ needs, concerns, and interests. Conducting teen market research requires extra effort around keeping teens engaged, especially for longer-term communities.
Here a few common teen market research hurdles we have seen and tips on how to overcome them:
Investing in teen market research is worth the effort. Teens are naturals at expressing their opinions and co-creating messaging. You can tell these teens grew up watching Shark Tank and seeing content creators build brands. Teens are willing to jump in and co-create messages, products and experiences that work for them and their peers.