by Chelsea Sanchez | Nov 26, 2018 | The Lens Blog
Advances in artificial intelligence and machine learning are changing the way consumers find what they need. User interfaces such as voice-first search are essential ways for small businesses to connect with their customer base. Users are more and more frequently taking advantage of voice tech, which provides access to information hands-free. Below are a few common voice command usages: These are all tasks that lead shoppers to businesses in their area. Voice tech opens up new ways for your customers to find you. Optimizing your business for voice will help you get ahead. Furthermore, new integrations (such as Grubhub Reorder) can help customers access your business through voice without you having to do anything. Voice can also help business owners streamline administrative tasks, freeing up time for them to focus on big-picture items. The majority (91%) of voice command usage occurs on smartphones. Mobile voice searches are 3x more likely to be locally based. That means individuals using voice are looking for stores they can walk or drive to. Making sure you have localized SEO keywords will help you get found through voice. It’s also important to have your business appear in the top three results for a few specific keywords. It won’t be cost effective to try and land in the top three search results for many keywords, but a few will help you get ahead in a meaningful way without stretching your marketing budget too thin. Finally, make sure your website loads quickly (test on Google here). Fast loading sites have a higher chance of getting used by voice tech. For most small businesses, building out an...
