by Julie | Oct 15, 2018 | Research, Smart Assistants, The Lens Blog, Voice commands
Our most recent study, Voice Commands: Current State October 2018, highlights a growing use of voice commands today and the potential for exponential growth. Easier to use, higher quality voice experiences are essential to capturing market share, especially for...
by Julie | Jan 30, 2017 | Research, Social Research, The Lens Blog
Public health marketers trying to reach multicultural audiences need to take a mobile-first approach. Multicultural audiences tend to have larger out-of-pocket health expenses, delay seeking help from medical professionals and are more apt to look to mobile devices to...
by Tom Young | Feb 25, 2016 | 2016 Election Social Media, Research, Social Research, The Lens Blog
60% of multicultural gamers have had no recent contact from a campaign As 2016 heats up, mobile gamers are following the election and engaging with candidates via social media, despite being largely ignored by campaigns. That’s a top finding in a MocoSpace Community...
by Julie | Jul 6, 2015 | Research, The Lens Blog
A new Social Lens Research study conducted in partnership with MocoSpace, a top gaming community, highlights that marketers who offer deals, contests, localized content and optimized mobile experiences have the opportunity to better reach and generate mobile commerce...
by Julie | Nov 15, 2014 | Research, The Lens Blog
Over 50% of respondents plan to purchase entertainment gifts this holiday season. Social Lens Research and MocoSpace teamed-up to conduct a community check-in to better understand the entertainment consumption habits of the MocoSpace community. The study included over...
by Julie | Jun 23, 2014 | Research, The Lens Blog
Social Lens Research conducted an in-depth study for Mobile Future to understand whether high mobile adoption among Hispanics translates into increased usage for business. The focus of the Hispanic Business Growth and the Mobile Future study quantified for the first...
