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Voice Driven Experiences Study | Don’t wait to start building a voice first strategy

by Julie | Oct 15, 2018 | Research, Smart Assistants, The Lens Blog, Voice commands

Our most recent study, Voice Commands: Current State October 2018, highlights a growing use of voice commands today and the potential for exponential growth.  Easier to use, higher quality voice experiences are essential to capturing market share, especially for...

Faced with budget constraints, multicultural audiences turn to mobile phones for better health

by Julie | Jan 30, 2017 | Research, Social Research, The Lens Blog

Public health marketers trying to reach multicultural audiences need to take a mobile-first approach. Multicultural audiences tend to have larger out-of-pocket health expenses, delay seeking help from medical professionals and are more apt to look to mobile devices to...

Campaigns Miss Out With Multicultural Mobile Gamers

by Tom Young | Feb 25, 2016 | 2016 Election Social Media, Research, Social Research, The Lens Blog

60% of multicultural gamers have had no recent contact from a campaign As 2016 heats up, mobile gamers are following the election and engaging with candidates via social media, despite being largely ignored by campaigns.   That’s a top finding in a MocoSpace Community...

New Study: Mobile Commerce Adoption Trends among Millennials

by Julie | Jul 6, 2015 | Research, The Lens Blog

A new Social Lens Research study conducted in partnership with MocoSpace, a top gaming community, highlights that marketers who offer deals, contests, localized content and optimized mobile experiences have the opportunity to better reach and generate mobile commerce...
Mobile Marketing Study Shows Why the Entertainment Industry Should Target Hispanic Millennials this Holiday Season

Mobile Marketing Study Shows Why the Entertainment Industry Should Target Hispanic Millennials this Holiday Season

by Julie | Nov 15, 2014 | Research, The Lens Blog

Over 50% of respondents plan to purchase entertainment gifts this holiday season. Social Lens Research and MocoSpace teamed-up to conduct a community check-in to better understand the entertainment consumption habits of the MocoSpace community. The study included over...

New Study: Hispanic Business Growth and the Mobile Future (Infographic)

by Julie | Jun 23, 2014 | Research, The Lens Blog

Social Lens Research conducted an in-depth study for Mobile Future to understand whether high mobile adoption among Hispanics translates into increased usage for business. The focus of the Hispanic Business Growth and the Mobile Future study quantified for the first...
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