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Too Early to Call: Winning Social & Mobile Political Campaigns

by Tom Young | Dec 31, 2015 | 2016 Election Social Media, The Lens Blog

2016 is here, and visions about election tech’s’ next big “It Girl” are everywhere. And all over the place.  The Washington Post’s Philip Bump ran through the many prophecies in a piece titled “Why 2016 Will Not Be The Snapchat election” – pointing to...

New Study: Mobile Commerce Adoption Trends among Millennials

by Julie | Jul 6, 2015 | Research, The Lens Blog

A new Social Lens Research study conducted in partnership with MocoSpace, a top gaming community, highlights that marketers who offer deals, contests, localized content and optimized mobile experiences have the opportunity to better reach and generate mobile commerce...

Mobile Marketing Tips for Reaching Hispanic Movie Goers (Infographic)

by Julie | Oct 16, 2013 | Research, The Lens Blog

Our new report, Hispanics Go to the Movies: Starring Mobile and Social, conducted via MocoSpace, a mobile game platform, with strategy guidance from Lopez Negrete Communications, Inc., offers statistics and insights about Hispanics’ movie-going attendance and purchase...

Latinos on the Road: A Social and Mobile Ride (An Infographic)

by Julie | May 15, 2013 | Research, The Lens Blog

Social Lens Research and  MocoSpace recently teamed up to understand how Latinos—America’s fastest-growing, highly mobile and social consumers—are hitting the road! Survey Results: To better understand how Latinos plan, manage and share trip experiences, we...

How to Reach the Mobile and Social Hispanic Consumer (Infographic)

by Julie | Nov 10, 2012 | The Lens Blog

Fifty-Two million Hispanics live in the United States. They will represent 30% of the population by 2050, with $1.2  trillion in buying power (source: AHAA Hispanic Fast Facts).  Hispanics are rapidly adopting internet, mobile and social media, and using these...

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