by Julie | Jan 30, 2017 | Research, Social Research, The Lens Blog
Public health marketers trying to reach multicultural audiences need to take a mobile-first approach. Multicultural audiences tend to have larger out-of-pocket health expenses, delay seeking help from medical professionals and are more apt to look to mobile devices to...
by Tom Young | Feb 25, 2016 | 2016 Election Social Media, Research, Social Research, The Lens Blog
60% of multicultural gamers have had no recent contact from a campaign As 2016 heats up, mobile gamers are following the election and engaging with candidates via social media, despite being largely ignored by campaigns. That’s a top finding in a MocoSpace Community...
by Debbie Hemley | Aug 7, 2012 | Social Research, The Lens Blog
~Second in a two part series on social media monitoring.~ In our article, Social Media Monitoring as a Call to Action, we discussed the importance of using social media to discover valuable information about your brand rather than just focusing on acquiring a higher...
