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New Study: Don’t wait to start building a voice first strategy

by Julie | Oct 15, 2018 | Research, Smart Assistants, The Lens Blog, Voice commands

Our most recent study, Voice Commands: Current State October 2018, highlights a growing use of voice commands today and the potential for exponential growth.  Easier to use, higher quality voice experiences are essential to capturing market share, especially for...

Voice Assistant Stats Every Marketer Should Know About

by Julie | Aug 6, 2018 | Smart Assistants, The Lens Blog

Here are a few stats all marketers should know about voice assistants as they evaluate how and when to include voice first tactics in their marketing strategy. Usage of voice assistant is widespread, with nearly 50% of Americans using voice assistants via smartphones,...
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