by Julie | Oct 15, 2018 | Research, Smart Assistants, The Lens Blog, Voice commands
Our most recent study, Voice Commands: Current State October 2018, highlights a growing use of voice commands today and the potential for exponential growth. Easier to use, higher quality voice experiences are essential to capturing market share, especially for industries that are currently being found through voice command. Developing higher quality voice experiences for consumers will be essential for companies to stay competitive in the next five years. Key Findings: Although voice command usage is still in the early days, voice commands are a critical part of the mobile experience. Designing a mobile voice experience is important now. Entertainment, media and local businesses are the most likely to lose out if they don’t optimize for voice search and create compelling voice experiences in the short-term. Poor voice experiences, narrow use cases, privacy concerns, and limited IoT device ownership are limiting voice adoption. Fixes to these issues are likely to accelerate the usage of voice commands. Given existing high usage and the natural fit, opportunities exist for voice-first IoT devices at home, in the car, at work, and at school. Multicultural moms who are constantly online are the current power users of voice. They are more likely to use voice commands for more activities, across devices, and in different locations. Voice experiences that are consistent across devices will likely be important to meet their needs. Different audiences will require distinct voice experiences that take into considerations device preferences, locations, and use cases. http://www.sociallensresearch.com/wp-content/uploads/2018/10/Voice-Command-Research-Study.mp4 View the strategic implications here: In the next few weeks, we will be releasing industry-specific data with current trends and voice command usage examples. For more...
by Julie | Aug 6, 2018 | Smart Assistants, The Lens Blog
Here are a few stats all marketers should know about voice assistants as they evaluate how and when to include voice first tactics in their marketing strategy. Usage of voice assistant is widespread, with nearly 50% of Americans using voice assistants via smartphones, dedicated devices or other devices. Most usage is occurring on smartphones today. Only about 8% use voice commands via standalone devices. Source: Pew Usage of smart speakers is expected to grow exponentially as voice search grows. Voice searches are expected to be 50% of all searches by 2020. Source: Comscore Smart speakers are used mostly to play music, ask a question or check the weather. Other top uses are set a timer/alarm, find a recipe and listen to news/radio. Source: VoiceBot.ai Amazon and Google Assistants control approximately 80% of the smart speaker market today. Amazon is the leader, with 40.7 million monthly users of Amazon Echo and about 60% of all smart speaker users. Google Home comes in second with 18 million users. Source: eMarketer Google has an accuracy advantage that will likely help it close the market share gap. The Google assistant is close to 5x more likely on average to know an answer than Alexa. Google’s superior accuracy is not surprising given its history of being a search engine. Google also wins on the smartest voice assistant on mobile over rivals Siri, Alexa, and Cortana. “Google obviously plugs into the Google search network, which has all the resources that Google has including all the history of search,” 360i Dentsu’s Calladine said. “It’s why Google has become the most popular desktop search engine. I think that’s the main advantage of...
