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How to Reach the Mobile and Social Hispanic Consumer (Infographic)

by Julie | Nov 10, 2012 | The Lens Blog

Fifty-Two million Hispanics live in the United States. They will represent 30% of the population by 2050, with $1.2  trillion in buying power (source: AHAA Hispanic Fast Facts).  Hispanics are rapidly adopting internet, mobile and social media, and using these...

Brands + Pinterest Infographic: Why Brands Should Show Pinterest Some Love

by Julie | Jul 16, 2012 | Research, The Lens Blog

Pinterest is growing fast with new numbers from a Compete study showing close to 20 million users. But what is really getting the attention of marketers is the purchase intent of users (who are 2x more likely to purchase than Facebook users) and referral traffic that...

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