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Iowa’s Unknown Voters

by Tom Young | Feb 1, 2016 | 2016 Election Social Media, Social Media Monitoring, The Lens Blog

Eyes On Iowa   You can measure social media, but can you take it anywhere? Presidential campaigns have their first contact with actual voters Monday night in Iowa, and we might get our first real clues what’s going to work in the 2016 election, the first campaign...

Social Media Monitoring as a Call to Action

by Debbie Hemley | Jul 11, 2012 | Social Media Monitoring, The Lens Blog

~First of a two part series on social media monitoring.~ Remember the Verizon commercials where the test employee roamed around asking, “Can you hear me now?” And the more times he asked the question, the more we hoped someone, anyone, was listening. Businesses are...

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