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Super Tuesday Social Media Results: The Voter Engagement Funnel Is Under Construction

by Julie | Mar 2, 2016 | 2016 Election Social Media, The Lens Blog

Super Tuesday was as exciting as expected! Here is my take on the campaign’s social strategies, which builds off a piece I did yesterday for Portada and a MocoSpace Community Voter Engagement Study Lens released last Friday. My biggest takeaway from a...

Campaigns Miss Out With Multicultural Mobile Gamers

by Tom Young | Feb 25, 2016 | 2016 Election Social Media, Research, Social Research, The Lens Blog

60% of multicultural gamers have had no recent contact from a campaign As 2016 heats up, mobile gamers are following the election and engaging with candidates via social media, despite being largely ignored by campaigns.   That’s a top finding in a MocoSpace Community...

Iowa’s Unknown Voters

by Tom Young | Feb 1, 2016 | 2016 Election Social Media, Social Media Monitoring, The Lens Blog

Eyes On Iowa   You can measure social media, but can you take it anywhere? Presidential campaigns have their first contact with actual voters Monday night in Iowa, and we might get our first real clues what’s going to work in the 2016 election, the first campaign...

Too Early to Call: Winning Social & Mobile Political Campaigns

by Tom Young | Dec 31, 2015 | 2016 Election Social Media, The Lens Blog

2016 is here, and visions about election tech’s’ next big “It Girl” are everywhere. And all over the place.  The Washington Post’s Philip Bump ran through the many prophecies in a piece titled “Why 2016 Will Not Be The Snapchat election” – pointing to...

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