Digital Accessibility: How People with Disabilities Use Technology

In today’s digital-first world, technology serves as both a gateway and barrier for people with disabilities. Our recent Lens Library research reveals powerful insights into how individuals navigate...

Social Lens Research on Pondering from the Perch Podcast: Bridging Research Gaps with AI and Ethnography

Our team recently joined Pondering from the Perch to discuss the evolving landscape of consumer research and how innovative methods are reshaping our understanding of diverse audiences. The...

From Inspiration to Action: How Guided Digital Pathways Drive Purchase Decisions

The most successful e-commerce experiences go beyond displaying products – they craft an intentional journey from inspiration to purchase. Our research, examining the online shopping habits of 300...

The Joy Economy: Why Consumers Are Trading Basics for Big-Ticket Purchases in 2025

Despite their plans to cut back, consumers aren’t tightening their belts – they’re strategically reallocating their spending. McKinsey’s latest ConsumerWise Research reveals a fascinating trend: while people say...

Holiday Shopping Trend: Visual Search Drives Purchases

Holiday shopping is in full swing, with Black Friday, Small Business Saturday, and Cyber Monday just days away.  As consumers gear up for the biggest retail events of...

Diverse Consumer Insights | Key Data and Examples of Inclusive Brand Activations

Being inclusive in your marketing effort is not just the right thing to do. It’s good business. Together, Asian, Black, Latino, LGBTQ+, and disabled Americans have a combined...

Voice Driven Experiences Study | Don’t wait to start building a voice first strategy

Our most recent study, Voice Commands: Current State October 2018, highlights a growing use of voice commands today and the potential for exponential growth.  Easier to use, higher...