The Joy Economy: Why Consumers Are Trading Basics for Big-Ticket Purchases in 2025

Despite their plans to cut back, consumers aren’t tightening their belts – they’re strategically reallocating their spending. McKinsey’s latest ConsumerWise Research reveals a fascinating trend: while people say...

Holiday Shopping Trend: Visual Search Drives Purchases

Holiday shopping is in full swing, with Black Friday, Small Business Saturday, and Cyber Monday just days away.  As consumers gear up for the biggest retail events of...

Diverse Consumer Insights | Key Data and Examples of Inclusive Brand Activations

Being inclusive in your marketing effort is not just the right thing to do. It’s good business. Together, Asian, Black, Latino, LGBTQ+, and disabled Americans have a combined...

Voice Driven Experiences Study | Don’t wait to start building a voice first strategy

Our most recent study, Voice Commands: Current State October 2018, highlights a growing use of voice commands today and the potential for exponential growth.  Easier to use, higher...

Voice Assistant Stats Every Marketer Should Know About

Here are a few stats all marketers should know about voice assistants as they evaluate how and when to include voice first tactics in their marketing strategy. Usage...

Faced with budget constraints, multicultural audiences turn to mobile phones for better health

Public health marketers trying to reach multicultural audiences need to take a mobile-first approach. Multicultural audiences tend to have larger out-of-pocket health expenses, delay seeking help from medical...

Super Tuesday Social Media Results: The Voter Engagement Funnel Is Under Construction

Super Tuesday was as exciting as expected! Here is my take on the campaign’s social strategies, which builds off a piece I did yesterday for Portada and a MocoSpace...