by Julie | Feb 21, 2023 | The Lens Blog
Being inclusive in your marketing effort is not just the right thing to do. It’s good business. Together, Asian, Black, Latino, LGBTQ+, and disabled Americans have a combined purchase power in the trillions. To reach diverse consumers, craft marketing strategies that...
by Julie | Oct 15, 2018 | Research, Smart Assistants, The Lens Blog, Voice commands
Our most recent study, Voice Commands: Current State October 2018, highlights a growing use of voice commands today and the potential for exponential growth. Easier to use, higher quality voice experiences are essential to capturing market share, especially for...
by Julie | Aug 6, 2018 | Smart Assistants, The Lens Blog
Here are a few stats all marketers should know about voice assistants as they evaluate how and when to include voice first tactics in their marketing strategy. Usage of voice assistant is widespread, with nearly 50% of Americans using voice assistants via smartphones,...
by Julie | Jan 30, 2017 | Research, Social Research, The Lens Blog
Public health marketers trying to reach multicultural audiences need to take a mobile-first approach. Multicultural audiences tend to have larger out-of-pocket health expenses, delay seeking help from medical professionals and are more apt to look to mobile devices to...
by Julie | Mar 2, 2016 | 2016 Election Social Media, The Lens Blog
Super Tuesday was as exciting as expected! Here is my take on the campaign’s social strategies, which builds off a piece I did yesterday for Portada and a MocoSpace Community Voter Engagement Study Lens released last Friday. My biggest takeaway from a...
