
Diverse Consumer Insights | Key Data and Examples of Inclusive Brand Activations
Being inclusive in your marketing effort is not just the right thing to do. It’s good business. Together, Asian, Black, Latino, LGBTQ+, and disabled Americans have a combined...
Voice Driven Experiences Study | Don’t wait to start building a voice first strategy
Our most recent study, Voice Commands: Current State October 2018, highlights a growing use of voice commands today and the potential for exponential growth. Easier to use, higher...
Voice Assistant Stats Every Marketer Should Know About
Here are a few stats all marketers should know about voice assistants as they evaluate how and when to include voice first tactics in their marketing strategy. Usage...
Faced with budget constraints, multicultural audiences turn to mobile phones for better health
Public health marketers trying to reach multicultural audiences need to take a mobile-first approach. Multicultural audiences tend to have larger out-of-pocket health expenses, delay seeking help from medical...
Super Tuesday Social Media Results: The Voter Engagement Funnel Is Under Construction
Super Tuesday was as exciting as expected! Here is my take on the campaign’s social strategies, which builds off a piece I did yesterday for Portada and a MocoSpace...
RECAP OF THE BUSINESS BITES 2.0 MARKETING ON A SHOESTRING SESSION
Social media can have a big impact on small businesses. Unfortunately, it’s not just about publishing a few posts and nice graphics. To really stand-out on a small...
New Study: Mobile Commerce Adoption Trends among Millennials
A new Social Lens Research study conducted in partnership with MocoSpace, a top gaming community, highlights that marketers who offer deals, contests, localized content and optimized mobile experiences...Load more posts