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New Study: Don’t wait to start building a voice first strategy

by Julie | Oct 15, 2018 | Research, Smart Assistants, The Lens Blog, Voice commands

Our most recent study, Voice Commands: Current State October 2018, highlights a growing use of voice commands today and the potential for exponential growth.  Easier to use, higher quality voice experiences are essential to capturing market share, especially for...

Voice Assistant Stats Every Marketer Should Know About

by Julie | Aug 6, 2018 | Smart Assistants, The Lens Blog

Here are a few stats all marketers should know about voice assistants as they evaluate how and when to include voice first tactics in their marketing strategy. Usage of voice assistant is widespread, with nearly 50% of Americans using voice assistants via smartphones,...

Faced with budget constraints, multicultural audiences turn to mobile phones for better health

by Julie | Jan 30, 2017 | Research, Social Research, The Lens Blog

Public health marketers trying to reach multicultural audiences need to take a mobile-first approach. Multicultural audiences tend to have larger out-of-pocket health expenses, delay seeking help from medical professionals and are more apt to look to mobile devices to...

Super Tuesday Social Media Results: The Voter Engagement Funnel Is Under Construction

by Julie | Mar 2, 2016 | 2016 Election Social Media, The Lens Blog

Super Tuesday was as exciting as expected! Here is my take on the campaign’s social strategies, which builds off a piece I did yesterday for Portada and a MocoSpace Community Voter Engagement Study Lens released last Friday. My biggest takeaway from a...

RECAP OF THE BUSINESS BITES 2.0 MARKETING ON A SHOESTRING SESSION

by Julie | Nov 9, 2015 | Conferences, The Lens Blog

Social media can have a big impact on small businesses. Unfortunately, it’s not just about publishing a few posts and nice graphics. To really stand-out on a small business budget, your business has to understand its target customer, build great content and take a bit...
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