Thrifting in Today’s Economy: Unpacking Consumer Motivators

From your grandmother’s thrift store to a glamorized sustainable shopping experience, secondhand shopping has transformed into a mainstream phenomenon. The global secondhand apparel market is on track to...

Reimagining Consumer Insights: When Ethnography Meets AI

At IIEX North America, our presentation with Riviter explored how combining ethnographic video research with AI-powered social visual analytics uncovers deeper insights about consumer behavior and decision-making. Bringing...