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Home » The Lens Blog » Page 3
Aug 6, 2018
Smart Assistants
Julie Diaz-Asper

Voice Assistant Stats Every Marketer Should Know About

Jan 30, 2017
Research
Julie Diaz-Asper

Faced with budget constraints, multicultural audiences turn to mobile phones for better health

Jan 27, 2017
Facebook Marketing
Tom Young

The Power of Silent Videos: Mute To Reach Millennials

Mar 2, 2016
2016 Election Social Media
Julie Diaz-Asper

Super Tuesday Social Media Results: The Voter Engagement Funnel Is Under Construction

Super Tuesday was as exciting as expected! Here is my take on the campaign’s social strategies, which builds off a piece I did yesterday for Portada and a MocoSpace...
Feb 25, 2016
2016 Election Social Media
Tom Young

Campaigns Miss Out With Multicultural Mobile Gamers

60% of multicultural gamers have had no recent contact from a campaign As 2016 heats up, mobile gamers are following the election and engaging with candidates via social...
Feb 1, 2016
2016 Election Social Media
Tom Young

Iowa’s Unknown Voters

Eyes On Iowa   You can measure social media, but can you take it anywhere? Presidential campaigns have their first contact with actual voters Monday night in Iowa,...
Dec 31, 2015
2016 Election Social Media
Tom Young

Too Early to Call: Winning Social & Mobile Political Campaigns

2016 is here, and visions about election tech’s’ next big “It Girl” are everywhere. And all over the place.  The Washington Post’s Philip Bump ran through the many...
Nov 9, 2015
Conferences
Julie Diaz-Asper

RECAP OF THE BUSINESS BITES 2.0 MARKETING ON A SHOESTRING SESSION

Social media can have a big impact on small businesses. Unfortunately, it’s not just about publishing a few posts and nice graphics. To really stand-out on a small...
Jul 6, 2015
Research
Julie Diaz-Asper

New Study: Mobile Commerce Adoption Trends among Millennials

A new Social Lens Research study conducted in partnership with MocoSpace, a top gaming community, highlights that marketers who offer deals, contests, localized content and optimized mobile experiences...
May 26, 2015
The Lens Blog
Julie Diaz-Asper

Your Customer is Mobile: Time for your Mobile Experience to Catch-up

All industry statistics point to an increased use of mobile in almost every industry or sector, from banking to TV to education to exercise. For anyone who is not...
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