Super Tuesday Social Media Results: The Voter Engagement Funnel Is Under Construction

Super Tuesday was as exciting as expected! Here is my take on the campaign’s social strategies, which builds off a piece I did yesterday for Portada and a MocoSpace...

Campaigns Miss Out With Multicultural Mobile Gamers

60% of multicultural gamers have had no recent contact from a campaign As 2016 heats up, mobile gamers are following the election and engaging with candidates via social...

Iowa’s Unknown Voters

Eyes On Iowa   You can measure social media, but can you take it anywhere? Presidential campaigns have their first contact with actual voters Monday night in Iowa,...

Too Early to Call: Winning Social & Mobile Political Campaigns

2016 is here, and visions about election tech’s’ next big “It Girl” are everywhere. And all over the place.  The Washington Post’s Philip Bump ran through the many...

RECAP OF THE BUSINESS BITES 2.0 MARKETING ON A SHOESTRING SESSION

Social media can have a big impact on small businesses. Unfortunately, it’s not just about publishing a few posts and nice graphics. To really stand-out on a small...

New Study: Mobile Commerce Adoption Trends among Millennials

A new Social Lens Research study conducted in partnership with MocoSpace, a top gaming community, highlights that marketers who offer deals, contests, localized content and optimized mobile experiences...

Your Customer is Mobile: Time for your Mobile Experience to Catch-up

All industry statistics point to an increased use of mobile in almost every industry or sector, from banking to TV to education to exercise. For anyone who is not...