by Julie | Nov 9, 2015 | Conferences, The Lens Blog
Social media can have a big impact on small businesses. Unfortunately, it’s not just about publishing a few posts and nice graphics. To really stand-out on a small business budget, your business has to understand its target customer, build great content and take a bit...
by Julie | Jul 6, 2015 | Research, The Lens Blog
A new Social Lens Research study conducted in partnership with MocoSpace, a top gaming community, highlights that marketers who offer deals, contests, localized content and optimized mobile experiences have the opportunity to better reach and generate mobile commerce...
by Julie | May 26, 2015 | The Lens Blog
All industry statistics point to an increased use of mobile in almost every industry or sector, from banking to TV to education to exercise. For anyone who is not convinced, Google is levying a heavy penalty for sites that are not optimized. Learn more about...
by Julie | Jan 2, 2015 | The Lens Blog
Beyond fun, year in reviews are a great summary of top news, data and trends for 2014. Here are a few 2014 reviews to get you ready for 2015! 2014 Tumblr Year in Review Tumblr did a great job of showcasing their top content creators and posts. It’s a treasure...
by Julie | Nov 15, 2014 | Research, The Lens Blog
Over 50% of respondents plan to purchase entertainment gifts this holiday season. Social Lens Research and MocoSpace teamed-up to conduct a community check-in to better understand the entertainment consumption habits of the MocoSpace community. The study included over...
