Recap Post: Multivitamins and Latinos: Heavy Usage with Minimal Doctor Supervision

Social Lens Research recently assisted Consumer Reports en Español and LATISM in a research study about the usage of multivitamins in the Latino community.  The findings revealed that...

Launch of the Cabot Cheese #QuesoinmyCocina Story Contest

We are helping Cabot to better understand the needs of Hispanic consumers. Cabot Cheese is asking for an invite into your cocina! Please share your #QuesoinmyCocina story and...

Latina Moms with Mobile Enabled Kids: a new parenting challenge (Infographic)

Latinos are early adopters of mobile phones and 28% more likely to own a mobile phone than non-Hispanic whites. How do Latina moms monitor mobile security risks? To...

Latinos on the Road: A Social and Mobile Ride (An Infographic)

Social Lens Research and  MocoSpace recently teamed up to understand how Latinos—America’s fastest-growing, highly mobile and social consumers—are hitting the road! Survey Results: To better understand how Latinos plan, manage...

The Mobile Life of Moms: Using Pinterest to Get New Insights

The Mobile Life of Moms study is based on a scan of available research data and a digital ethnography study conducted with 25 participants recruited via GigCoin. We focused on...

Picture this! The Impact of Images in 2012

Social media has trained us to be brief and visual. Text heavy powerpoints seem so 1980s compared to a 140 character tweet. We get so much more love with our...

How to Reach the Mobile and Social Hispanic Consumer (Infographic)

Fifty-Two million Hispanics live in the United States. They will represent 30% of the population by 2050, with $1.2  trillion in buying power (source: AHAA Hispanic Fast Facts).  Hispanics...