Latinos on the Road: A Social and Mobile Ride (An Infographic)

Social Lens Research and  MocoSpace recently teamed up to understand how Latinos—America’s fastest-growing, highly mobile and social consumers—are hitting the road! Survey Results: To better understand how Latinos plan, manage...

The Mobile Life of Moms: Using Pinterest to Get New Insights

The Mobile Life of Moms study is based on a scan of available research data and a digital ethnography study conducted with 25 participants recruited via GigCoin. We focused on...

Picture this! The Impact of Images in 2012

Social media has trained us to be brief and visual. Text heavy powerpoints seem so 1980s compared to a 140 character tweet. We get so much more love with our...

How to Reach the Mobile and Social Hispanic Consumer (Infographic)

Fifty-Two million Hispanics live in the United States. They will represent 30% of the population by 2050, with $1.2  trillion in buying power (source: AHAA Hispanic Fast Facts).  Hispanics...

GoldieBlox: Using Research To Design A Better Girls Engineering Toy

GoldieBlox is a cool engineering toy using story telling and problem solving to engage girls who may ignore more traditional building toys.  The founder Debbie Sterling is a...

2012 Back-to-School Shopping Trends: The Power of Shopping Hauls

The back to school season is big business with a recent projection of the National Retail Federation expecting spend to reach $80.3 billion.  Spending is expected to go...

Mobile Research in the Mobile World: My Top 5 Takeaways

The Market Research in the Mobile World conference agenda was packed full of market research thought leaders,  innovative case studies and tools. Below I summarized my top takeaways...