How to Reach the Mobile and Social Hispanic Consumer (Infographic)
Fifty-Two million Hispanics live in the United States. They will represent 30% of the population by 2050, with $1.2 trillion in buying power (source: AHAA Hispanic Fast Facts). Hispanics...
GoldieBlox: Using Research To Design A Better Girls Engineering Toy
GoldieBlox is a cool engineering toy using story telling and problem solving to engage girls who may ignore more traditional building toys. The founder Debbie Sterling is a...
2012 Back-to-School Shopping Trends: The Power of Shopping Hauls
The back to school season is big business with a recent projection of the National Retail Federation expecting spend to reach $80.3 billion. Spending is expected to go...
3 Ways Social Intelligence Helps Drive Business Strategy
~Second in a two part series on social media monitoring.~ In our article, Social Media Monitoring as a Call to Action, we discussed the importance of using social...
Mobile Research in the Mobile World: My Top 5 Takeaways
The Market Research in the Mobile World conference agenda was packed full of market research thought leaders, innovative case studies and tools. Below I summarized my top takeaways...
Brands + Pinterest Infographic: Why Brands Should Show Pinterest Some Love
Pinterest is growing fast with new numbers from a Compete study showing close to 20 million users. But what is really getting the attention of marketers is the purchase...
Social Media Monitoring as a Call to Action
~First of a two part series on social media monitoring.~ Remember the Verizon commercials where the test employee roamed around asking, “Can you hear me now?” And the...Load more posts