Looking Good with Mobile: Trends in the Beauty Purchasing Habits of African American Women

Today, Social lens Research in partnership with MocoSpace  and Identity launched a new study on the mobile beauty habits of African American Women.   The study found that 73% of African American Women versus 64% of the total population surveyed use mobile to research products, find deals and compare prices. The mobile-optimized survey was fielded via the MocoSpace platform over a seven day period, recruiting 9,209 in the US without an incentive. African American women (1,874) were 20% of the respondents. Identity offered strategic input and in-depth market expertise. Key findings on the mobile beauty habits of African American Women: More likely than the total population to use mobile to find deals: 41% versus 32% compare prices 39% versus 31% look for deals on mobile Over-indexing on using mobile to research products: 35% versus 27% use mobile search 23% versus 18% ask friend for advice 29% versus 24% check reviews for a product 15% versus 11% check social profile for product More interested in engaging with brands on mobile: 40% versus 33% want to use mobile site 31% versus 22% want mobile deal alerts 27% versus 22% are interested in downloading a brand’s app Have a higher likelihood to purchase via mobile: 21% versus 11% use mobile to purchase The study’s top implications beauty manufactures and retailers: Connect with consumers wherever they are and offer opportunities for interaction:  “The findings from this study underscore the significance of beauty & grooming to the AA Market and the need to connect with them wherever they are. Furthermore it cements the mobile platform as a leading “passion” channel to sustain conversations, share information and be a platform of...

Calling all Hispanic Business Owners! Tell Us About Your Mobile Usage

Social Lens Research announces the launch of participant recruitment for The Impact of Mobile Technology on Hispanic Businesses Study. The study is being conducted for Mobile Future, in partnership with the US Hispanic Chamber of Commerce (USHCC) and Latinos in Tech Innovation and Social Media (LATISM) who will be critical to recruiting Hispanic Businesses. The study will focus on better understanding if and how Hispanic Business owners are using mobile to manage and grow their businesses. Study objectives include: which specific business activities are being conducted on mobile? are Hispanic business owners invested in making their businesses mobile? what is the economic impact of mobile on Hispanic business (e.g. new business, increased productivity)? what is needed to help more Hispanic business owners take advantage of the mobile economy? Please take the quick survey here. As a small thank you, study participants will get first access to the study results! Thanks for the help with the study! Here is more background on the study partners: Mobile Future (MobileFuture.org) is a coalition of cutting-edge technology and communications companies and a diverse group of non-profit organizations, working to support an environment which encourages investment and innovation in the dynamic wireless sector. US Hispanic Chamber of Commerce (#USHCC) The USHCC is the leading advocate and resource for Hispanic businesses in the global market. Representing over 3.2 million U.S. Hispanic businesses, contributing in excess of $468 billion to the American economy each year. Latinos in Tech Innovation and Social Media (#LATISM) is a nonprofit, nonpartisan organization dedicated to empowering Latino(a)s in the areas of education, health, technology & business through the use of tech innovation & social...

Mobile Marketing Tips for Reaching Hispanic Movie Goers (Infographic)

Our new report, Hispanics Go to the Movies: Starring Mobile and Social, conducted via MocoSpace, a mobile game platform, with strategy guidance from Lopez Negrete Communications, Inc., offers statistics and insights about Hispanics’ movie-going attendance and purchase decisions. The study recruited 2,308 US Hispanics. The findings highlight prime opportunities for engaging Hispanic movie-going consumers via mobile marketing efforts. Top mobile marketing and mCommerce opportunities for reaching Hispanic moviegoers: #1 – Holiday and Opening weekend promos and deal alerts: Offer promos, campaigns and deal alerts around holidays and weekends to encourage more Hispanics to choose your movie or theater. 73% reported going to a movie theater over a holiday and 58% on movie opening weekends. Timely mobile tactics are simple and easy ways to attract more Hispanics to a show time at your theater. 38% indicated an interest in more mobile promos and discount alerts. #2 – Make it a more local/social/rewarding movie experience: Movie going by nature is a local experience. It’s not surprising that up to 75% use their mobile to find a movie listing and that 39% of Hispanics go directly to a local theater’s website to find a listing.  A little more surprising however, is that 16% are physically going to a theater to see what movies are playing. Given the high rates of opening weekend or holiday attendance, there are opportunities to have more location-specific experiences and social events focused in top Hispanic DMAs, to drive buzz and sales for theaters or movie producers. There are many easy and cost-effective social tactics to reward and incentivize customers e.g. a badge for the person who gets the most friends to attend, free...

Recap Post: Multivitamins and Latinos: Heavy Usage with Minimal Doctor Supervision

Social Lens Research recently assisted Consumer Reports en Español and LATISM in a research study about the usage of multivitamins in the Latino community.  The findings revealed that Latinos frequently use vitamins and supplements often at the suggestion of a health professional, but with little counseling on potential contraindications of the combination with prescription drugs.  And while Latino parents believe in the health benefits of vitamins and supplements for themselves, they are less convinced about using them for their children.  As a result, Latino children receive them only intermittently.  Top implications: Latinos are heavy users of multivitamins, with 66% taking them at least once a week. Most are taking vitamins for health reasons: 46% to stay healthy in general, 26% to balance diet and 20% to improve physical performance. 57% have received a health professional’s recommendation to take multivitamins. 56% did not discuss with a doctor or pharmacist any potential issues in combining vitamins and supplements with prescription medications. Latino children’s use of vitamins lags behind the use by Latino adults. Only 56% are receiving multivitamins once a week or more frequently, versus 66% for adults. Compared to adults, children are less likely to receive vitamins. 16% of children never receive vitamins compared to 10% of adults. The study points to the need for Latinos to discuss their multivitamin usage with medical professionals to prevent any potential contraindications with prescription medications. Parents also need to better understand their children’s multivitamins needs and be more consistent about giving them to their children. The 500 study participants were recruited via social networks and Latina influencers. Study participants were 95% women, with...

Latina Moms with Mobile Enabled Kids: a new parenting challenge (Infographic)

Latinos are early adopters of mobile phones and 28% more likely to own a mobile phone than non-Hispanic whites. How do Latina moms monitor mobile security risks? To find out, we recruited 270 Latina moms—150 had already purchased phones for their children and 120 are about to purchase a mobile phone for their child. We explored how Latino children use mobile phones and the ways their mothers monitor phone usage. Findings of the “Latina Moms on Mobile Phone Security for their Children” report: The age children are given their first mobile phone is getting younger. The rapid adoption of smartphone technology and affordable family plans are leading to children being given access to mobile phones at earlier ages. For Latino children, the average age is 12. And in the next six months, 43% of moms surveyed are planning to get children younger than 12 years old their first phone. In some families, children as young as 5 years of age. While mobile phones may help Latino Moms manage children more effectively they also add a new parenting challenge. The two main reasons Latina moms have given for opting to get their children mobile phones are to: 1) track their children’s whereabouts and, 2) have the ability to communicate with them. The phones have become an important way for moms to manage their increasingly independent children. But conversely the phones have added a new and significant parenting challenge—ensuring that their children are using their phones safely and wisely. Moms are mostly concerned that their children may be wasting time, using their phone unwisely and accessing inappropriate content. The top three...

Latinos on the Road: A Social and Mobile Ride (An Infographic)

Social Lens Research and  MocoSpace recently teamed up to understand how Latinos—America’s fastest-growing, highly mobile and social consumers—are hitting the road! Survey Results: To better understand how Latinos plan, manage and share trip experiences, we surveyed 1,106 Latino adults using MocoSpace, a mobile gaming platform with over 7 million unique monthly visitors and an estimated 2.5 million U.S. Hispanic unique monthly visitors.  Respondents were 100% U.S. Hispanics, almost equally split by gender, with 60% under 34 years old, and 57% parents. The study found that during every stage of planning for a road trip, Latinos are using mobile phones and seeking more relevant location-based deals, rewards programs and mobile accessible travel content to assist with their trip planning. The study indicates that among Latinos who are leading the way on mobile adoption, the willingness to use mobile phones for trip planning has outpaced what functionality and content companies offer. Travel planning is likely just one example of the more advanced mobile functionality required to meet the highly mobile Latino consumer’s needs. The Top Opportunities:  Think Latinos are hard to reach? Think again, Latinos are hardly difficult to reach! Marketers need to understand the most effective strategies for engagement. Below are 6 critical ways to reach Latinos via mobile and social marketing efforts: 1: Mobile Travel Content: Create mobile-friendly travel content that helps Latinos discover your location as a destination. 75% want a better way to find new places to visit on their mobile phones 2: Location-Based Deals: Offer location-based deals via text messages and mobile ads. 69% want text ads and 59% want mobile ads with local deals 3: Mobile-Ready Booking and Planning Capabilities: Make it easier to book and...