by Tom Young | Jan 27, 2017 | Facebook Marketing, The Lens Blog
After abandoning reading for watching videos, viewers can barely be persuaded to stick around watch a video. In fact, average attention spans have sunk below those of a goldfish. What’s a marketer to do? Data is showing that videos designed for no sound can help. 85%...
by Julie | Mar 2, 2016 | 2016 Election Social Media, The Lens Blog
Super Tuesday was as exciting as expected! Here is my take on the campaign’s social strategies, which builds off a piece I did yesterday for Portada and a MocoSpace Community Voter Engagement Study Lens released last Friday. My biggest takeaway from a...
by Tom Young | Feb 25, 2016 | 2016 Election Social Media, Research, Social Research, The Lens Blog
60% of multicultural gamers have had no recent contact from a campaign As 2016 heats up, mobile gamers are following the election and engaging with candidates via social media, despite being largely ignored by campaigns. That’s a top finding in a MocoSpace Community...
by Tom Young | Feb 1, 2016 | 2016 Election Social Media, Social Media Monitoring, The Lens Blog
Eyes On Iowa You can measure social media, but can you take it anywhere? Presidential campaigns have their first contact with actual voters Monday night in Iowa, and we might get our first real clues what’s going to work in the 2016 election, the first campaign...
by Tom Young | Dec 31, 2015 | 2016 Election Social Media, The Lens Blog
2016 is here, and visions about election tech’s’ next big “It Girl” are everywhere. And all over the place. The Washington Post’s Philip Bump ran through the many prophecies in a piece titled “Why 2016 Will Not Be The Snapchat election” – pointing to...
by Julie | Nov 9, 2015 | Conferences, The Lens Blog
Social media can have a big impact on small businesses. Unfortunately, it’s not just about publishing a few posts and nice graphics. To really stand-out on a small business budget, your business has to understand its target customer, build great content and take a bit...
